DeFi Advisory &
Marketing Agency
We help you grow your DeFi project with expert DeFi marketing services, positioning our DeFi marketing agency as your partner for impact and long-term success.
6+
Years building and scaling Web3 and DeFi projects
50+
DeFi projects successfully marketed and launched
5X
ROl achieved throughout the defi campaigns
1M+
community members built across DeFI projects
TWR was founded in 2019 by DeFi marketing experts with 6+ years of experience, has become a trusted leader in decentralized finance marketing, driving measurable results for over 50+ global projects with proven, high-impact DeFi strategies.
Our Happy Clients
DeFi Consulting &
Marketing Services
DeFi Strategy Development
We build strategies grounded in your product, market, and goals. Every decision is practical, with clear metrics and a shared focus on what actually moves your protocol forward.
Social Media Marketing
We run your socials end to end. From strategy and content to daily execution, the result is consistent growth, deeper engagement, and a voice that sounds like you.
DeFi PR and Media
We get your story into the right hands. Just sharp narratives, real relationships, and smart timing that gets your project covered by people who actually matter.
DeFi UI & UX Design
The first step in working with us is to schedule an initial consultation. This allows us to understand your project and its goals, as well as provide a customized quote for our services.
KOL & Influencer Marketing
We match your protocol with credible voices who actually lead space. From outreach to launch, we control the process and protect your brand while making the right people pay attention.
TGE and Project Launch
The first step in working with us is to schedule an initial consultation. This allows us to understand your project and its goals, as well as provide a customized quote for our services.
DeFi Community Management
We turn your community into an asset, not a distraction. From mods and engagement to feedback loops and culture, we build spaces where users stick, contribute, and advocate long after launch.
Performance Marketing
We manage ads with a single goal: results. Targeting is tight, reporting is honest, and spend goes where it drives action, not just empty views.
The Process
01. Discover
We begin by understanding your DeFi project inside out. From goals and user personas to ecosystem fit, we build a foundation that ensures every marketing move is grounded in real, scalable potential.
02. Position
We shape your narrative with clarity and precision. Whether it’s highlighting your yield mechanics or DeFi innovation, we position your brand to resonate with users, investors, and the wider crypto ecosystem.
03. Plan
Our team crafts a tailored DeFi marketing strategy with clear timelines, messaging, and KPIs. Every campaign is designed to drive visibility, build credibility, and create momentum where it matters most.
04. Execute
We launch and manage DeFi campaigns across social, DeFi PR, influencers, and paid channels. With hands-on execution, we ensure every piece of the plan is delivered with consistency and impact.
05. Optimize
We track performance continuously and refine what’s working. Whether improving community engagement or driving better conversions, we adjust in real time to maximum results from every channel.
06. Scale
Once traction is proven, we double down. From expanding audiences to deepening exchange relationships, we scale DeFi marketing to fuel long-term growth and establish your protocol as a DeFi leader.
Book a Strategy Call to
Level Up Your DeFi Growth
Get a clear view of how we help DeFi projects grow through focused strategy, strong content, and hands-on execution. Book a call to see what your next phase could look like.
DeFi PR Marketing Agency
Secure top-tier DeFi PR that drives real traction
We help DeFi projects earn media coverage in crypto and mainstream outlets through strategic DeFi PR that builds trust, credibility, and long-term visibility for your protocol.
300+
We’ve landed features in CoinDesk, Decrypt, Yahoo Finance, TechCrunch, and CoinTelegraph. Our DeFi PR network ensures your story gets placed where real users and investors pay attention.
Influencer & KOL Marketing
We connect DeFi brands with trusted KOLs
We help DeFi projects grow by partnering with credible KOLs and influencers across X, YouTube, and Telegram to drive awareness, community engagement, and real conversions.
500+
verified KOLs in our influencer network. Our influencer campaigns deliver reach, trust, and performance across the most active web3 channels.
ICO, IDO & IEO Marketing
We help DeFi projects launch tokens with real traction
From ICOs to IDOs and IEOs, we craft tailored marketing campaigns that drive hype, credibility, and investor engagement across key platforms and communities.
40+
token launches supported across top launchpads.From pre-launch visibility to post-launch retention, we help DeFi tokens gain traction where it matters.
Meet our DeFi experts
Co-founder
Aston
Co-founder
Nash
CMO
Kairaw
Reviews
The team helped us go from concept to a successful token launch in just 45 days. Their strategic planning, influencer coordination, and community-building were spot on.
The influencer collabs they set up were game-changers. Authentic, high-converting, and aligned with our values. It felt like the entire DeFi Twitter was talking about us!
Our Telegram grew from 3,000 to over 50,000 active users in less than a month. But it wasn’t just growth. It was the right audience, fully engaged. Their community strategy works.
Chris
Tradestars
They managed everything. Brand identity, social strategy, influencer campaigns, and our entire IDO rollout. It felt like we had a world-class in-house team focused only on our success.
Mirza usman
Kaspa Finance
Their influencer and KOL partnerships created serious buzz. We didn’t just get posts. We got real engagement, conversions, and lasting brand presence on crypto Twitter.
Most agencies disappear after the launch. Not them. They stayed, scaled with us, and continued to deliver on every growth milestone. They’ve become an essential part of our team.
Lee
Elixir
FAQ's
DeFi marketing is specialised marketing done for decentralised finance project seen, understood, and used. It’s about explaining your value in a clear way, helping users trust your product, and building a steady base of real supporters who stick around.
Because the learning curve is steep, and most general marketers miss the nuance. A good agency already understands token launches, crypto media, and how to avoid wasting money on hype that doesn’t convert. That kind of experience helps you move faster and avoid mistakes that cost time and credibility.
Look for actual DeFi fluency, not just generic crypto marketing. A good agency understands token models, has real case studies, supports regulatory alignment, and builds with community at the core—not as an afterthought.
Pricing depends on your scope and stage. For most projects, full-service retainers land between $5K and $50K monthly. Proposals are customized based on what actually needs to get done.
A DeFi marketing firm helps your project grow by handling the work most teams don’t have time for—like building your narrative, managing social channels, running campaigns, and making sure the right people see your launch at the right time. Everything is built around clear goals and actual traction, not vague ideas or vanity metrics.
It depends on the services you need, but most teams spend between $2K and $10K per month. We scope budgets around clear goals and only recommend what drives real traction.
Paid ads and influencer campaigns can show traction within weeks. But lasting impact—like SEO, community depth, or TVL growth—usually takes consistent execution over a few months.
Recent blogs
How to market a DeFi projects successfully in 2025
Learn how to market a DeFi token with proven strategies for pre-launch, listings, community growth, and long-term traction in today’s crypto market.
DeFi PR strategy that earns trust and media coverage
Discover how to build trust with a strong DeFi PR strategy. Learn how to secure media coverage, pitch stories, and drive credibility in web3.
DeFi KOL & influencer marketing for Project growth in 2025
Explore how DeFi influencer marketing drives protocol growth. Learn to choose the right KOLs, measure impact, and run high-converting campaigns.
Growth hacking tactics for early-stage DeFi startups
Master growth hacking for DeFi startups. Use proven tactics to drive user growth, boost engagement, and scale traction in the competitive DeFi space.
DeFi content marketing that drives real conversions
Unlock the power of DeFi content marketing. Learn to create high-impact, SEO-driven content that educates users and drives conversions
How to build and scale a thriving DeFi community in 2025
Learn how to build a strong DeFi community using proven tactics for engagement, platform choice, incentives, and long-term user retention.
